Baskin Robbins: Show Us Your Pink!
All you had to do was show something pink (a t-shirt, hat, shorts, shoes…maybe a car?), and you automatically got 31% off your ice cream cone. Comprising of digital media and a special web commercial, this campaign helped raise millions of dollars for the Canadian Breast Cancer Foundation through the sale of delicious delicious ice cream cones.
From our good pals at SmartCanucks.ca:
“Baskin Robbins in support of Breast Cancer Research is offering 31% off an ice cream waffle cone when you bring in this printable coupon and show them your favourite pink item. The coupon is valid until November 30th. Enjoy!”
Skycron provided web banners for Baskin Robbins’ online campaign — big box, leaderboard and mobile app– all featured on Metronews.ca in Toronto, as well as many other outlets.
Additionally, we gave our trademark broadcast magic by delivering a cute broadcast-quality ad spot (which you can see below). You can’t go wrong with a good cause! So…what kind of pink do you want to show?
Besides…who doesn’t love ice cream?
Ad Agency: Buzz Media, Creative Agency: SKYCRON, Client: Baskin Robbins